The Effect of Organizational Inertia and Customer Orientation with Incremental Innovation as the Mediating Variable towards Organizational Performance
نویسندگان
چکیده
The purpose of this study was to find out the relationship between Organizational Inertia, Customer Orientation, Incremental Innovation and Performance. sample used in were 180 MSME companies spread across East Java. reason MSMEs are is related concept organizational inertia that attached small-scale companies. From it found incremental innovation not a mediating variable links customer orientation with performance.
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ژورنال
عنوان ژورنال: Jurnal Entrepreneur dan Entrepreneurship
سال: 2022
ISSN: ['2302-1802', '2580-9393']
DOI: https://doi.org/10.37715/jee.v11i1.1954